Weruva Pet Food
Weruva is known as one of the top cat food brands in the grain-free cat food market. Their high-quality cat food is made from natural and premium ingredients. In this project, the goal is to develop packaging and branding for Weruva that reflects the brand's commitment to providing high-quality, delicious, and nutritious food for pets.
When cat owners are selecting cat food, they often prioritise evaluating the ingredients and overall nutritional value of the formula. Therefore, unnecessary elements are eliminated during the design process to highlight the key nutritional components and ensure their importance on the product packaging. One aspect is the differentiation in visual presentation in the pet food market through colour scaling, while the other aspect is aiming for simple packaging that appeals to pets.
