Teasure Tea Box
Established in 2015, Teasure is a tea drink brand that aims to preserve and promote traditional Chinese tea culture. Teasure's goal is to influence people's lifestyles through tea, starting with tea drinks and expanding to other offerings. The brand's elegant stores and customised tea products provide customers with a unique and enjoyable Chinese tea culture experience.
The objective of this project is to explore the contemporary presentation of Chinese tea and regional human culture, aiming to deeply immerse and enrich individuals' daily lives with the aesthetic allure of tea. The tea box employs innovative design to meticulously delve into the profound aspects of tea culture, including its origins, terroir, flavours, craftsmanship, and forms. The intention is to delicately translate this weighty cultural heritage into a refined and accessible form.
